Brazil has always had a strong presence in world music, and in recent years, Brazilian Funk has established itself as one of the most influential and popular styles globally. Within this scenario, the MTG (Montagem) genre has emerged as a powerful tool for artists looking to make their music go viral on social media and streaming platforms. But what makes MTG so special, and how does it connect to the global success of funk? Let's explore.
What is MTG and its Features
MTG is essentially a remix that takes well-known songs and transforms them by adding elements that are characteristic of funk, such as the percussive rhythm known as “Tchu Tcha”, as well as influences from genres such as Brazilian Phonk, which is also on the rise on Spotify. These remixes are especially popular at car stereo parties, where the distorted bass and clipped drums are popular. The mix often includes heavy 808s, melodic plucks typical of house music and a trumpet beat or leads that create a specific tension in the song, making it irresistible to the audience.
Belo Horizonte funk, in particular, has served as the rhythmic and percussive foundation for MTG, helping to solidify the Brazilian influence on the style. The ability to transform global hits with these elements makes MTG a nearly foolproof formula for creating viral hits, attracting both national and international audiences.
Brazilian Funk on the Rise: A Global Context
Brazilian funk is not just a local phenomenon; it has taken over the world, earning spots on global playlists and being recognized by celebrities and media personalities. Funk’s infectious rhythm, with its striking beats and distinctive vocals, has found a loyal following in many countries, which has contributed to the rise of derivative genres such as MTG.
Celebrities around the world have embraced this Brazilian trend, not only in music, but also in fashion and pop culture. Recently, we have seen international personalities such as Marlon Wayans declaring their love for Brazil and competing to see who is “the most Brazilian.” These displays of affection and identification with Brazilian culture help to further catapult funk and its subgenres, such as MTG, into the global spotlight.
Furthermore, green and yellow are in fashion, with celebrities posting photos wearing clothes with the colors of Brazil. This cultural phenomenon creates the perfect environment for songs with Brazilian elements, such as MTG, to become even more popular and quickly go viral.
MTG as a Viral Formula
MTG directly benefits from this context of popularity of Brazilian funk. By remixing well-known songs with funk elements, MTG creates an instant connection with audiences, both nationally and internationally. The familiarity of the original song, combined with the unique energy and style of funk, makes these montages irresistible to listeners and perfect for going viral on social media.
Additionally, MTG tracks are easily associated with trends and challenges on platforms like TikTok, where the catchy rhythm and catchy beats are ideal for short, viral videos. The simplicity of production, combined with the immediate impact these songs have, makes MTG an excellent entry point for new artists looking to quickly stand out in the music scene.
Challenges and Copyright
Despite its success, MTG is not without its challenges, especially when it comes to copyright. Since the genre relies on the use of existing music, it is crucial that artists obtain the necessary licenses to avoid legal issues. Often, these montages infringe on copyright, which can lead to disputes and the removal of tracks from streaming platforms.
One viable solution to avoid these issues is to create cover versions of these songs. With cover versions, artists can distribute their songs with greater peace of mind, as they are considered legitimate and licensable versions. Some distribution platforms even offer automated licensing of covers, allowing artists to release their tracks legally and safely, without infringing the copyright of the original works.
Conclusion
MTG is more than just a passing trend; it’s an evolution of Brazilian funk that’s taking the world by storm. With its ability to remix and transform well-known songs, adding unique funk elements, MTG offers a viral formula that’s taking Brazilian music to new heights.
For emerging artists, MTG represents a unique opportunity to stand out in a competitive market, while also capitalizing on the growing global interest in Brazilian culture. With Brazil on the rise and funk dominating the charts, MTG is undoubtedly the genre to watch in the coming years.
However, to successfully navigate this genre, it is crucial that artists consider creating cover versions and utilize platforms that offer automated licensing, ensuring that they can leverage MTG’s full potential without facing legal obstacles. In this way, MTG will continue to shine as one of the largest exporters of viral music from Brazil to the world.
